A French Enthusiasm for New Technologies
The digital twin has quickly become one of the most discussed technologies in the building and real estate asset management sectors.
In France, enthusiasm for these innovations is particularly strong. However, this excitement is often accompanied by unstructured proposals and growing confusion, both among experts and clients.
The Risks of an Unstructured Approach
Associations and groups like the Smart Building Alliance have emerged to promote these technologies, but their sometimes contradictory messages add to the confusion.
Many clients are thus convinced that simply replacing existing technologies with new smart building tools is enough to modernize a building. However, this approach often neglects a crucial aspect: the integration of these tools into a comprehensive real estate asset management strategy.
The Importance of a Global and Standardized Vision
For the digital twin to have a real impact, it must be part of a global and structured vision, taking into account all the buildings within an organization. Simply equipping one building with advanced technologies is not enough.
The entire real estate portfolio must be managed in a coherent and standardized manner. This requires robust and proven platforms, such as Autodesk Construction Cloud, as well as integrated tools like ARCHIBUS, which enable the harmonization and centralized management of data.
The Digital Twin at the Heart of Global Management Processes
The true challenge of the digital twin is not merely the consolidation of a building’s physical data. It involves positioning it at the heart of global management processes, whether it’s maintenance, asset management, occupant well-being, or hybrid work.
These processes, being inherently transversal, cannot be effectively designed on a building-by-building basis. They must address the needs of the entire real estate portfolio, whether owned or simply occupied.
Towards Optimized Collaboration with Robust Platforms
By adopting a standardized approach and leveraging technologies like Autodesk Construction Cloud, the digital twin can become a powerful tool for modern and efficient real estate management.
This standardization is essential to enable smooth collaboration between different stakeholders and to ensure that data is used optimally, serving the entire real estate portfolio.
